G. Maurice Guinouard Mike Eller photographer

Wednesday, February 8th 2012

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Success Strategy #24 Set goals! Amazingly, people forget to do this or they do a poor job. Goals need to be specific, attainable, and measurable. Break long term goals into shorter timeframes and daily steps to help make them easier to achieve. And don’t forget the rewards!

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Principal and Corporate Design Strategist™
G. Maurice Guinouard  has an award-winning track record in all media.  He has mastered brand-building and takes our creative services outside the box for high-powered results.

Guinouard (pronounced Geen-wah) has been recognized by Corel Systems for his award-winning designs submitted to their competition for the trade publication, Showcase. Published twice in American Corporate Identity, and he is one of the distinguished designers to be featured The Big Book of Logos and in the just released publication, The Big Book of Logos 3 . Guinouard transfers his fine arts sensibilities into the high-tech arena of computer-aided design. Presently working in the latest versions of Draw, Guinouard’s history encompasses 10 years of experience in PC compatible Computer and Corel Draw programs.

Over the years, Guinouard has funneled his creative energies into a variety of projects for Fortune 100 and 500 companies. As a business owner, Guinouard is cognizant of the budgetary constraints and necessity for cost-effective marketing on behalf of his clientele. He is able to address such challenges with smart solutions whether it be a single project or total corporate identity campaign.

3G Design pursues each assignment with an eye for longevity. Logos portray a company’s first impression. They represent a company’s investment in itself, an investment which not only visualizes the essence of the business but also should be easily translatable for all collateral produced for the business, from stationery to billboards.

Guinouard believes his background in fine art permits him to switch easily back and forth from the drawing board to the computer. Guinouard says:

"3G Design’s ongoing association with colleagues in collateral services of printing and publishing renders an atmosphere of one-stop shopping for clientele who prefer to embrace a full-service project. I was just old enough when I started in graphic design to learn the old way. I still work in traditional media but sketch in the computer when it’s appropriate. One of the things in my fine art that does carry over into the corporate images I produce is my tendency to push the medium as far as it will go. I don’t stop with the first good result. A design has to be frozen some-where, and that usually happens when the budget is an issue."

For Guinouard, work is about effort and involvement. He welcomes the learning lessons on the way, recognizing that life is not about making a mistake but about trying with persistence, determination and integrity to create fine art and marketing solutions via design strategies. "Taking a risk is the only way to proceed." Guinouard says. "I have to push the envelope a bit, on a continual basis. Pushing involves time, design, budget, awareness of client concerns as well as the client’s client."

Mike Eller of ME Photography is a strategic asset to the 3G Design Strategies team. His  list of clients consists of such notable companies as Southwest Airlines, Harlem Globetrotters, TRW Vehicle Safety Systems, Scottsdale Insurance Company, JDA Software, and countless advertising agencies, public relations firms and corporations through out the country. His unique vision will elevate any project requiring photography.

He invites your input on the photography or you can just let him “do his thing” and capture the images that he sees. It’s important to have a photographer that understands your concerns and is willing to put the results you need on film. In today’s busy business world, speed, creativity, price and technical ability have to go hand in hand when it comes to the photographer you hire. That’s where ME Photography comes in!